Negative Impact of Advertisement Essay

denote is a tool widely utilize by businesses and the media to promote their produces. Unfortunately, ad is pushing the States more and more into a quick downward spiral. Advertisement acts like a fish hook for consumers. They carry baits about the interest and wants of their consumers. Then when consumers take in a hold of it, advertisers reel them in on buying the products. The majority of advertisements argon alarmingly misleading. They also convey an unrealistic view of certain products. Companies commit millions of dollars a year on advertising and go beyond the limit to persuade their customers. wee do consumers know they are indulging in this gratuitous luxury with nothing to gain. Advertising is unethical due to its negative impact on children, false images, and unrealistic expectations however, advertisements do perform an important role on providing services to society.Without a doubt children are tincted the most by advertising. At a young age, a child allows th eir mind to be forge and constructed. They dont have much understanding of all the negative effects of the media and its advertisements. Children grow up to be everything they are surrounded by, as they are very supersensitive to all outside influences. In many cases, children are most likely tended to misinterpret the messages conveyed through the advertisement. They end up having misinformed beliefs about many issues, which creates a desire to own a partitionicular product being advertised. Joseph McLaughlin, a researcher from Fordham University, stated that Children younger than 6 are especially susceptible to television advertising because many of them cant tell the difference between a commercial and a program. Because they are not able to take a crap by the difference, glossy images in magazines, billboards, or flashy advertisement on television only create the impulse for excessive desire to buy.Eric Schlosseris a well-known diarist that wrote the article Kids Kustomers . Along with McLaughlin, Schlosser shares a similar statement about advertising toward children. Hesays, The aim of most childrens advertising is straight forward get kids to nag their parents and nag them well (521). This center that advertisers are trying to focus their attention to make kids want their products and nag their parents until they get it for them. Children are the future, and an important part of the present as well. With these kinds of effects of advertising on them, this only creates a very wrong impression on their young minds about living without the take of materialistic joys.Above all else, advertising is unethical. It creates an unrealistic image that urges people to buy in on the product. It gives them a natural high from the initial bran-new or delicious feeling and leaving them unsatisfied after the feeling has worn off. dissolute food advertisements are well known for exaggerating their products. Katie Robbins from Delish, wrote an article called Fast Food Truth behind Advertising. In the article she says, It looked so juicy and hearty, piled high with crunchy pickles and onions and resting on a soft, pillowy bed of a bun. But the real(a) sandwich that greeted when we ordered it at the Golden Arches didnt look quite like the images wed been seeing on billboard. Tired and limp, it was the anemic younger associate of the plucky McRib of our dreams (Robbins). This means that people invest in a product they believe they saw in the advertisement but in reality, its right a pathetic excuse for fast food joints to make currency.False knockout in advertising and pressure to look good caused many women to essay for the ideal perfection. Like Robbins, Jo Swinson, a writer from CNNopinion also wrote an article about how advertising contains false images. She stated For some, the desire to look as perfect as these models can become all-consuming, and a wealth of evidence suggests that people in the UK are experiencing serious body imag e problems a trend undoubtedly replicated nigh the globe. People unhappy about their bodies can develop eating disorders, turn to diet pills or steroids, or try cosmetic surgery and Botox injections. This means that women everywhere are willing to starve themselves or go beyond the limit to get the perfect body, to make them look like their favorite celebrities even.Advertising create unrealistic expectations. Ads for prescription drugs aimed directly toward consumer have resulted in unrealistic expectationsabout the effectiveness of the drugs and its side-effects. In these kinds of advertisements, the visual images only show healthy, happy people. It never truly shows the actual downside effects of the drugs. Beauty and health products share a similar component by not living up to their promises therefore, resulting in wasting away consumers cash once again. Herman CP, a psychologist from PubMed stated, The false-hope syndrome suggests that unrealistic expectations in advertisi ng about dieting set dieters up for failure. This shows that fitness and health ads set consumers up to failure when they dont see a change in their body, thus lead them to lose hope and give up. Gina-Marie Cheeseman from TriplePundit, shares a similar affirmation with Herman about unrealistic expectations. She says, One of the implications is that is creates an unrealistic expectation about the product that the company is advertising. Airbrushing sure does create unrealistic expectations, and U.S. women are shelling out money to meet those expectations. This means that women everywhere are spending money on products to enhance their beauty to look like the one they see in the advertisements. Little did they know, advertisers used Photoshop and airbrushing to enhance the look of their models.Advertising however, still plays an important role on providing services to society. It offers social benefits. Along with that, advertising can be used to promote clear speech since it is fre e speech This is especially true in countries where free speech has been suppressed. Advertising there, especially when it comes from the Western world where free speech is embraced, can encourage the idea that free speech is important, says by Miranda Morley, a writer from SmallBusiness. This shows that advertising can be influential to foreign farming that doesnt allow freedom of speech. Like Morley, John E. Calfee also talks about how advertising is useful. He says, But advertising does much more. It routinely provides Brobdingnagian amounts of information that benefits primarily parties other than the advertiser. This may sound odd, but it is a logical result of market forces and the nature of information itself (98). Through providing information, it gives it a lawsuit for research, and that research is backed-up by a firm sponsor thus creates credibility through its products.Although advertising plays an important role in society, unfortunately it is one of the major reason s why America is spinning into a downward spiral, doing major harm with little positive intention. Murray Lunn, a writer from Helium says, Deceitful advertising, over the years, have caused consumers to associated the majority of advertising as a sleazy attempt to make them buy a product or service participating in these types of advertising methods can cause a black eye on a business to the food market. This means that businesses may put themselves in danger in the marketplace if they participate in these deceitful advertising. An article written by Shelly Frost, a writer from SmallBusiness, talks about how advertising affects businesses. She stated, The Company is sometimes charged a fine for both current false advertising and any future incidents of deceptive advertising. If the company is sued, additional expenses come in the form of legal fees and money that must be paid to consumers who filed the suit. Companies could lose more many than what they spend on making the adverti sements if theyre caught false advertising.Advertising has long been seen as a way to convince consumers to spend their dollars on products or services they may not truly need. It is unethical. Women, who would see beauty ads, would want to emulate the thinness and beauty of such models. Todays society has become cultures of consumerisms, and it is teaching children the false sense of self-worth. Also those consumers that were given the false impression about a product through various forms of media tend to suffer the most from societys portrayal of the perfect body. Advertising is unethical and if not monitor carefully, it can affect and individual more negatively than for the better.Works CitedCalfe, John. How Advertising Informs to Our Benefits. Common Culture Reading and Writing about American Popular Culture. 4th Edition. Ed. Micheal Petracca and Madeleine Sorapure. Upper shoot down River, NJ. 2004. 97-109. Print. Lunn, Murray. The Negative effect of Advertising. Helium. N.p. , 03 Feb. 2011. Web. 04 Apr. 2013. Frost, Shelley. Negative Effects of False Advertising. Small Business. Chron, 05 June 2010. Web. 02 Apr. 2013. McLaughlin, Joseph. Researcher Shows Negative Effects of Advertising on Children.Fordhamn.edu. Fordham University College, 17 May 2010. Web. 08Apr. 2013. Morley, Miranda. The Positive Effects of Advertising. Small Business. Chron. N.p., 11 June 2010. Web. 15 Apr. 2013. Robins, Kate. Food in the News.Fast Food Truth in Advertising? Delish. N.p., 16 Nov. 2010. Web. 02. Apr. 2013. Swinson, Jo. False Beauty in Advertising and the press to Look good CNN. Cable News Network. 10.Aug. 2011. Web. 01 Apr. 2013. CP, Herman. Effects of expose to unrealistic promises about dieting. PubMed. National Center for Biotechnology Information, 25 Mar. 2009. Web. 08 Apr. 2013. Cheeseman, Gina-Marie. British Regulatory Agency Bans Christian Dior Mascara Ad.TriplePundit. N.p., 25 Oct. 2012. Web. 08 Apr. 2013. Schlosser, Eric. Kid Kustomer. From Inquiry to Academ ic Writing A Text and Reader. 2nd Edition. Ed. Stuart Greene and April Lidinsky. Boston Bedford/St. Martins, 2012. 519-526. Print.